More than clothing
We describe our image with the term urban. In principle, it is used by us to indicate our clothing style. But this is too narrowing to tell what we stand for, which is why we go for the broader meaning of urban in which we offer an experience instead of a mere piece of clothing.
An urban experience
In that sense, we rather see urban as an umbrella term for the urban subculture, a culture in which originality, authenticity and credibility are central, expressed in music, dance, urban sports, clothing and the accompanying graphic art.
Our clothing should convey the image of an independent, underground youth culture. This is why we offer a carefully curated selection of streetwear clothing featuring unique styles with bold graphics.